It may seem like the whole country is focused on the Trump vs. Clinton presidential race , Monday night's big debate and nothing else.
But for Americans too young to vote -- way too young -- there's a more pressing concern: What to put on their holiday gift lists.
After all, Christmas is less than three months away. And that could be great news for Hasbro and Mattel.
The two toymakers are both already big hits on Wall Street this year. Shares of each company are up nearly 20%.
Mattel (MAT) is turning its fortunes around under a newish CEO. And Hasbro (HAS) is still doing extremely well thanks to successful franchises like Nerf, Transformers and the Disney Princess and Frozen lines of toys.
And both could get a bigger boost than usual in the next few months as they prepare to release toys tied to the upcoming Star Wars prequel "Rogue One."
Toy stores across the country will be holding a second "Force Friday" to unveil Star Wars merchandise. Last year, it was all about "The Force Awakens," the seventh installment in the Star Wars saga.
While the anticipation for "Rogue One" -- which takes place between the events of the third and fourth movies -- is not as intense as it was for "The Force Awakens," there's still a good chance that many fans will eagerly scoop up the new toys.