It is commonly known that in the last years Apple devices are one of the most desirable presents all around the globe.

That’s why it is a popular activity among market experts to predict what is going to happen to the company’s stock around Christmas and New Year’s present-buying hype. But, the end of 2017 has brought an unexpected turn for the Apple stock.

Yesterday, after Christmas was over, the APPL fell down as the demand for the new devices was not as high as was earlier estimated. Chinese broker Sinolink Securities predicted the shipment to be less than that of last years by 10 million devices – around 35 million and their colleagues from Chicago made an even worse prediction. JL Warren claims that current demand needs only 25 million of a new iPhone X to satisfy itself.

The experts say that the price for the newly introduced iPhone X is too high and this created a lower demand for it. In the face of economic crisis $1000 is too much to ask for a phone, some say. But the CEO of the company Tom Cook claims that the price is totally justified, with the device having new technological features like, for instance, face recognition system.

With low demand, APPL lost 2.5% of its value on Tuesday closing at the price of $170.57. The company’s suppliers’ stock also plummeted. But, Apple’s officials look positively on the situation saying, that there are lines of people, wanting to buy the merchandise, in front of the stores all around the world.