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Nokia comeback? – the company is launching its new smartphone in China

Will Nokia make a successful comeback?

Nokia is trying to make a comeback with a new smartphone.

Nokia's first smartphone for Android will be released exclusively in China.

If you are a cell phone user of a certain age, you likely have a good memory from the Nokia brand. In the late 1990s, Nokia had dominated the mobile phone market with its compact and affordable devices.

But the arrival of smartphones, notably Apple's iPhone in 2007, brought Nokia's global supremacy crashing down.

Now, the Finnish brand is having another go at smartphones, and it's betting on China as the place to start.

The first Nokia smartphone for Google's Android operating system was unveiled at the CES tech show in Las Vegas on Sunday. The Nokia 6 will be available exclusively in China, through online retail giant JD.com (JD).

Nokia is entering a very crowded field. Global giants Apple and Samsung are already fighting popular homegrown brands such as Oppo, Vivo, Huawei and Xiaomi for a share of China's massive smartphone market.

Priced at 1,699 yuan ($245), or about a quarter of the price of a new Apple iPhone 7 Plus in China, the new Nokia phone is targeting the middle of the market, a place where international brands like Samsung have struggled.

The Nokia 6 shares similar features to current smartphones on the market - a 5.5 inch screen, HD resolution, and front and rear facing cameras.

Nokia was once the dominant player in China. At its peak in 2010, the company sold 82.5 million mobile devices in the country.

But after failing to adjust to the shift to smartphones, it sold its struggling mobile phone business to Microsoft in 2013.

 

 

 

 

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